WHO’s your pharmacist? (Not where is your pharmacy…)
The questions are always the same.
- Date of birth?
- Which pharmacy do you use?
When people discuss other aspects of the healthcare universe it sounds like the phone book from a Dr. Seuss story: Who’s your endocrinologist? Who’s your cardiologist? Who is handling the procedure? Who are you seeing for rehab?
Can we pharmacists get a who?
Truth be told, it’s our own fault nobody gives a who. At the very least we haven’t helped ourselves very much. For a long time now we have been content to earn our salaries and be relegated to being highly educated vending machines. We have allowed the most accessible and in many instances more engaged touch point of the healthcare process to become commoditized. I know… there are a lot of us who have been actively trying to keep that from happening. Regardless, that is where perception has gone. And we all know perception is reality.
So how do we change that reality? How do we get our who back? I think the answer is threefold: Read more